Complement Your Programming with Advanced AdvertisingDigital ad insertion helps cable operators increase average revenue per user by selling advertisement spots to local advertisers. Cisco offers a flexible advanced advertising solution that allows you to insert ads in linear programming (for digital video or Switched Digital Video systems) or in nonlinear programming (for Video on Demand). Ad Insertion Solution for Now and the FutureThe Cisco advanced advertising solution is: • Fully standards-based for interoperability and ease of integration • Designed to support SCTE 30 and SCTE 35, the standards typically used for linear ad insertion |
Cisco Digital Content ManagerThe Cisco Digital Content Manager (DCM) provides the critical video transrating and splicing needed for ad insertions. The 1-RU version is optimal for regional sites and can grow as local advertisements increase. The Cisco DCM can also perform digital video broadcasting simulcrypt scrambling after the splice if requested. Cisco Content Delivery SystemThis flexible, scalable system delivers personalized and on-demand content. |
Ad Insertion in Switched Digital Video SystemsThe Cisco advanced advertising solution lets you target ad zones in specific geographic areas or use Switched Digital Video to precisely target advertisements based on demographic profiles. • Delivers 400 ad splices in a single 2-RU chassis or 200 splices in a 1-RU chassis • Is license-based, letting you grow as needed • Can process a complete service in a single DCM unit or in multiple units at different sites Ad Insertion in Video on Demand SystemsAs video on demand (VoD) and other personalized services grow, VoD ad insertion is of new strategic importance. The Cisco Content Delivery System (CDS) provides the flexibility and scalability to perform ad insertion according to your needs. You can preinsert ads into each VoD asset or dynamically insert ads during playout. CDS can also dynamically select ads through a campaign manager and perform ad insertion based on demographic information or other data. Set-Top-Based Ad InsertionYou can run advertising applications directly on the set-top. In the Tru2Way environment, advertising applications provide a new level of consumer interactivity: • Providing additional information through telescoping advertisements • Allowing consumers to bookmark advertisements they wish to see later |
